Project Overview
CrossFit Paradox, a dynamic gym located in Downers Grove, sought a unique logo that would encapsulate the essence of their brand. The challenge was to create a design that reflected the gym’s philosophy of embracing the paradoxes in fitness—strength and flexibility, power and grace—while maintaining a sense of sophistication and class.
Design Objectives
- Symbolize the paradox: The logo needed to visually represent the concept of a paradox, capturing the duality of CrossFit’s intense yet balanced nature.
- Incorporate fitness elements: It was essential to integrate a recognizable CrossFit movement into the design.
Client Feedback
The client was thrilled with the design, noting that it perfectly encapsulates the essence of CrossFit Paradox. The logo has since become a key element of the gym’s branding, appearing on everything from signage to merchandise.
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Rachel the Designer 2024